Cardinal Utility Analysis
Concept of utility: it refers to satisfaction derived from the consumption of a goods. In other words want satisfying power of a commodity is called utility Cardinal measurement of utility: The great economist Alfred Marshall said we can measure the satisfaction in terms of cardinal numbers like 1,2,3 etc. And standard unit of measuring the satisfaction is called utils. Total Utility: It is the total number of utils derived from the consumption all units of a goods.Ex- If I consume one chocolate and get 10 utils, and again I consume the same chocolate and get 9 utils then total utils =19 utils. TU=∑MU Marginal Utility: It refers to change in total utility due to additional consumption of a goods. In other words satisfaction derived from the additional consumption of a goods is called Marginal Utility. Ex- If I consume one chocolate and get 10 utils, and again I consume the same chocolate and